entrepreneur.com

Success is in the cards when you’ve got business cards that convey the right message.
A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A business card can make or break a client’s first impression of your company. In fact, this little card makes as much of an impression as your personal appearance-the suit you wear or the briefcase you carry.
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First, review the basics involved in building awareness. Then forge a plan, heed the hurdles involved in its execution, and don’t expect immediate results

 By Steve McKee: Businessweek.com

I can’t tell you how many times I’ve heard this refrain, or a variation of it: “We tried _____ marketing tactic. It doesn’t work.” While it may be true that a given approach is ill-suited for a particular industry, audience, or situation, in my experience the tactic is less often to blame than the implementation of it. In fact, many companies make mistake after mistake based on gaps in their understanding of how marketing really works. Here’s a quick review of 10 of the most common errors to help you avoid the worst of them. Read More

Entrepreneurpress.com.

Useful strategies to help you maximize your campaigns and save money.

Most small businesses have modest marketing budgets, which means you have to make every dollar count. Here are 5 ways to get big results from a small budget:

1. First, use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways to get your advertising message in your prospect’s hands at a fraction of the cost of space advertising. Read More

Market your business every day. Avoid complacency. Even on the bad-hair days, don’t let up. Even when revenue is good and you’re busy, don’t get complacent. The point is this – decreasing your marketing investment to save money will hurt you short and long term. Be relentless. Attack, attack and attack.

Source: Terry Corbell The Biz Coach